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Best online marketing strategies for small business for entrepreneurs

Running a business is not an easy task, thus you need a good or the best online marketing strategies for your business either large, medium especially the small scale ones.

It is good to dream, however, dream come true when they are being put into action and action involves planning, execution of the plan and advertising to make yourself known in the business you are doing. All these steps take time, could be confusing, challenging and expensive if care is not taking, thus on this page, you will find the best online marketing strategies for your business which are cheap or affordable, and easy with little knowledge of the internet.

1.      Set an achievable goal for your online business

Earlier I stated that starting a business involves strategic planning and execution of a well-written plan. We all dream big, however, there are achievable goals which should be targeted. You don’t start a business and expect in a month to be big like the giant companies, it takes time, thus set achievable goals and work towards it. If you can achieve the smallest goal, then you can set more goals and work towards it. Setting an achievable goal is the first step and very important online marketing strategy for small business and medium scale enterprise. With an achievable goal, your business will have a defined budget which will cater for the goal. To set achievable goals, goals needs to be stated and a scale of preferences need to be written with the first and the most important at the top. For example, to set up an online business, you need an online office, for example, a website, a social page on Facebook, Pinterest, Google, Stumbleupon and soon, an office space online is very important to make your online presence important. Moreover, I do advice an online business to open their website.

Best online marketing strategies for small business for college students and entrepreneurs
Best online marketing strategies for small business for college students and entrepreneurs

Why a personal website

  • A personal website is customised to your need and more important than a shared or social page.
  • A company website gives credibility to your business.
  • A company website also makes your service reliable and make the online transaction easy, depending on the level of intricacy and what your website is built for.
  • To try building a personal website there are several builders out there, however, you can try MynaijaTV.com.

2.      Search engine optimisation

This is the tricky part of your website, not all god looking website are optimised to be seen by the search engines, while some ugly website gets visitors because they are optimised for the internet engines. Search engine optimisation is quite important and technical thus may need a technical search engine engineer to do this for you. Also, this will cost you money. However, there are few companies like MynaijaTV.com that can do this for you at an affordable price. In summary, you need your website to be optimised for the search engine in order for customers to see your online business thus one of the very important online marketing strategies for small business.

  1. Submit your website to search engines

Part of the search optimisation which you could do free of charge is submitting your website to the search engine webmaster. These activities will prompt the search engine to crawl your website faster. There are many things to do on the webmaster website, however, most webmasters have easy to follow steps for you to submit your sitemap, highlight your website, demote and promote URL etc.

 4.      Investment is the key to business.

Investment is one of the online marketing strategies for small business, you can’t earn money until you spend your money, time and energy. Business is an investment and you’re your investment, the greater the investment, the greater the possible return you will get. One of my slogans is, if it is too easy, forget it, it might be a waste of time, there is no easy money anywhere, everybody that make money work to do so, even the so called easy job are not, think deeply, it takes more to make a business work. Either monetary investment or energy, you need to invest in your online business to make it work. One of the online marketing strategies for small business involves taking or spending time on social media such as Facebook, Google and twitter, sharing your business. Moreover, you might need to advertise your product via these media.

5.      Try to choose and use what is working for you.

After all these points and after you have invested in all these ways, with time you will be able to see which one work best for you. When you discover what works best for your business, stick to it and make it bigger and broader. Establish your niche in that area and grow. Moreover, in terms of the social media, jogging and using all might be confusing, demanding, time-consuming and may be discouraging thus I do advise that after you try all, find the best one that works for you with the highest customer and stick to this. Combining Facebook, Instagram, Google plus, LinkedIn, Stumbleupon, Pinterest and Twitter are tiring, choose one and focus on growth.

  1. Invest in email marketing

When customers are visiting your website, you need a form of subscription for them, via the email submitted you can inform of new products and services. A regular email probably once a week or a month will not be spammy and will be customer friendly. A regular email will keep your customers close and keep coming. If you’re a small business, email marketing establishes loyalty. Some of the email marketing I do recommend include MailChimp and Wix. However, there are other cheap ones out there. Although Wix might be expensive, an account with them allows you to send very beautiful email free to a certain number of subscribers. Try email marketing.

  1. Start a blog

Blogging is quite important for your business, here you write about what your business is about and you can share your expertise. Your blogging is another avenue of keeping customer’s closers and making traffic flow to your website. If you create time to blog you can increase your online presence. Thus blogging is one of the online marketing strategies for small business

8.      Be Unique

When doing your business, be unique, don’t copy, don’t plagiarise, be creative and be the owner of your business, your signature matters, show your customers why you are unique, why your product is better and maintain their trust.

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Scholarshipcrib online marketing solutions